What is RPM (Revenue Per Mille)?
RPM stands for Revenue Per Mille (where "mille" is Latin for thousand). It is a standard digital marketing and publishing metric that measures the estimated earnings accrued per 1,000 page views or ad impressions. Whether you manage a niche blog, content site, or web tools directory, tracking RPM helps you evaluate how effectively your traffic monetizes.
The RPM Formula
The standard formula used to compute Revenue Per Mille is:
RPM = (Total Revenue / Total Pageviews) $\times$ 1,000
- Page RPM: Measures earnings per 1,000 overall page views.
- Impressions RPM: Measures earnings per 1,000 specific ad impressions served.